Dr. Nicco Tan
Areas of Expetise: Designer
About Me
A senior leader with 20 years international experience driving strategic marketing, digital transformation, and building capabilities for highly regulated sectors - Telecom, Hospitality, Gaming, e-Commerce, Online Marketplaces, and Health care - across APAC. Considered as a "digital immigrant" with an analog childhood, a rebellious pre-digital teen years and a digital connected professional, built a career leveraging technical aptitude and solid commercial acumen. A Natural digital transformation agent who has verifiable track record of leading enterprise-wide digitalization for organizations generating USD $3B a year.
PROFESSIONAL EXPERIENCE
YEARS Working Experience
MILLION USD revenue contribution
INTERNATIONAL MARKETS CN.ID.MY.PH.SG.SK.TH.VN.UK.USA
TEAM MEMBERS Largest Team Managed
(IT BPO)
Sales Engineer & Support
05.2006 - 12.2006
(TELCO)
Marketing Management Trainee
01.2007-01.2008
(HEALTHCARE)
Digital Marketing Manager
02.2008-10.2010
(E-COMMERCE)
Regional Marketing Director
11.2010-12.2012
(MARKETPLACE)
Head of Digital Marketing
01.2013-10.2015
(INTEG RESORT)
VP CRM, Digital &Marketing
11.2015-07.2023
(TELCO)
VP Customer Value Management
08.2023-01.2025
CORE COMPETENCIES & SKILLS TOOLKIT
STRATEGIC CAPABILITIES
1. Digital transformation leadership
2. advanced analytics & AI/ML application
3. data managemenT, privacy & governance
4. OMNICHANNEL & DIGITAL ECOSYSTEM MANAGEMENT
5. INNOVATION & EMERGING TECH ADOPTION
6. CUSTOMER-CENTRIC GROWTH STRATEGIES
7. CHANGE MANAGEMENT & CULTURE BUILDING
8. CROSS FUNCTIONAL EXECUTIVE LEADERSHIP
9. GLOBAL MARKET EXPANSION
10. EXECUTIVE COMMUNICATION & STAKEHOLDER MANAGEMENT
SKILLS TOOLKIT
- AI & Machine Learning Platforms: TensorFlow, PyTorch, Azure AI, Google Vertex AI
- Marketing Technology (MarTech): HubSpot, Marketo, Salesforce, Adobe Experience Cloud
- Analytics & Data Visualization: Google Analytics, Mixpanel, Tableau, Power BI, SQL
- Digital Marketing Tools: SEO/SEM (Ahrefs, SEMrush), Social Ads (Meta, LinkedIn, TikTok), Programmatic Platforms, Email, SMS & Messenger
- CRM, CDP and e-Commerce platforms: Microsoft Dynamics 365, Segment, Snowflake, Magento, Shoppify
- Collaboration & Productivity: Jira, Confluence, Slack, Asana, Trello, Notion
- Cloud & Infrastructure: AWS, Azure, Google Cloud (BigQuery, Dataflow)
- Emerging Tech: Generative AI (ChatGPT, Midjourney, Claude), RPA, Blockchain in Marketing
- Integrated Marketing Communication Planning: Advertising, Direct Marketing, Public Relations, Digital Marketing, Personal Selling, Event Management, Sales Promotion, Creative Copywriting
- Research: Mixed-Method Research, Instrument Development, Descriptive & Inferential Statistics
EDUCATION
Doctor of Business Administration
2015 - 2018
Asia e University, Kuala Lumpur
Dissertation: Factors influencing tech adoption among digital immigrant employees in SEA.
Master of Marketing Communications
2010 - 2013
De La Salle University, Manila
Thesis: Brand transition strategies during mergers and acquisitions.
Bachelor of Science in Electronics & Communications Engineering
2001 - 2006
Ateneo de Davao University, Davao
Feasibility Study: Using Infrared Diodes as an alternative sensor for detecting carbon monoxide emissions.
PORTFOLIO
Work That Matters
I believe technology should serve people—not just systems. My portfolio is a reflection of that belief: a collection of projects that merge strategic foresight with ethical design, cultural awareness, and technical rigor. Whether it's optimizing AI models, architecting cross-border digital frameworks, or reimagining customer experiences, each piece here tells a story of purpose-driven innovation across ASEAN and beyond.
- All
- App
- Product
- Branding
- Books
Testimonials
Nicco brought exceptional skills and abilities while I worked with him at Resorts World Genting. As Vice President of Relationship Marketing and Social Media, Nicco achieved fantastic results in a short period of time. He was analytical, responsive, smart, and had a great passion for the business. He applied his engineering background with his marketing creativity in solving challenging business issues making him valuable to the organization. He always displayed a "can do" attitude and optimistic outlook--both traits of his character. It was a pleasure to work with him at Resorts World Genting.
Paul Baker
COO - Resorts World Genting
I had the pleasure of working with Nicco Joselito Tan at Mudah.my where he was Director of Marketing while I was Director of Monetization. I was always impressed by Nicco’s ability to carry out his tasks in an efficient manner, even when working under short deadlines and tight budgets. In addition to being a highly analytical and creative marketing professional, Nicco is one of those people who would always find the time to help his colleagues while wearing a smile on his face. He is a natural culture bearer that any employer would benefit from having on their team. As a marketer, manager and colleague, Nicco has my highest recommendation.
Niksa Cosic
Sales Director - 701 Search/Singapore Press Holding
It's hard enough to manage a critical function like Marketing, but add to this the fact that digital marketing is highly evolving, you're asked to shrink your team and do more, budgets are adjusted monthly, and you have to deal with an MD (me) with lots of crazy ideas. Nicco is one of these rare individuals who can adapt and be flexible and still keep on a smile and high energy despite the pressures.
Jojo Anonuevo
Managing Director - LivingSocial
When I first met Nicco, he just had this great energy and passion that made him stood out among other marketing talents I have worked with. He is very personable, creative and a passionate marketer and is an expert on digital marketing but able to marry both offline and online marketing strategies successfully as well. To quote his peer that I spoke to "Nicco is a rockstar and very much ahead of his marketing peers!". As a recruiter, I will not hesitate to work with him as a talent again.
Kendra Lee
Recruiter - Robert Walters Malaysia
Nicco learns quickly, actively responds to feedback and just gets things done. I am never afraid to give Nicco a challenge because I know he can figure it out along with his team. He was able to learn a new business, adapt to an entirely new team, and modify his approach all within 3 months of joining. His adaptability and determination are hallmarks of his character
David Teng
CEO Nations Info Corp. Singapore
Contact
Address
Kuala Lumpur, Malaysia
+6019 773 0484
Email Dr. Nicco
contactme@niccotan.com